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Our Little Facebook Experiment

Earlier this year my company decided to experiment with ways we could expand our Facebook community. We were excited by the prospect of widening our circle of friends who share our interests in donor...

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Help! My Facebook Fans Are Ruining My Brand

Last week I received a great question from a nonprofit that had recently set up a Facebook page. The organization was concerned about another page on Facebook for beneficiaries of its work because the...

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